Photo: Fashion Scout London – entrance with london taxi cab
Arriving at Fashion Scout there was long queue to get in the front…
Photo: Fashion Scout London – main entrance
Most people were in the obigitory dull colours, that seem to be rife when the sun is lacking. A few of the more stylish / fashionistas that stood out from the crowd in, captured in these street style photos:
Street Style : outside Fashion Scout London
There was a bit of trend with a few ladies wearing acid brights that garnered attention.
Photo: Fashion Scout London – Street Style
Photo: Street Style – Bright colours
Fashion Scout London Entrance : Street Style: Acid brights
Luckily my backstage Photographer’s pass allowed me to avoid the queue. Instead I headed for the back entrance, to check out the exhibition and what was going on behind the scenes of the Fashion Scout London catwalk shows…
Bringing you with me backstage at Fashion Scout London…
Before the next fashion show, I popped along the decorative corridor, into the Fashion Scout International Showcase Exhibition.
Fashion Scout Exhibition London
The ornate corridor just outside the Fashion Scout Exhibition
In the exhibition I photographed the fashion designers collections and chatted to a few Designers that were milling about their collections.
Photo: Colourful textural fabric designed by Fashion Designer Hellen Van Rees
Photo: Fashion Designer Anna October
The collection I loved was: Apu Jan; based around really chunky cosy looking textural hand-knitted jumpers in simple black.
Knitwear by Fashion Designer Apu Jan @ Fashion Scout London. Photo: Margaret Yescombe
Fashion Designer Nova Chiu. Photo: by London Photographer Margaret Yescombe
Fashion Designers Collection. Photography: Margaret Yescombe
Fashion Designer Collection : Lulu Liu. Photo: Margaret Yescombe, Photographer London
A fashion start-up brand, Pure PJs, held their design competition presentations at Savile Row, London. Where the top three selected Fashion Designers were presenting their designs to a panel of judges: Jamie (Founder, Pure PJs), Jo Hawtree (Creative Director, Gunsmoke & Lavender) and James Cottrell (Head Cutter, Welsh & Jefferies).
Images by Margaret Yescombe Photography
Contact Maggie directly at info@MargaretYescombe.com and secure your booking to create stylish imagery for your brand.
Pure Pyjamas asked me to provide photographic coverage of their presentation to fashion designers competition to create imagery to tell their start-up fashion brand story from the beginning by using the photos in their marketing:
