In an unusual twist, this start-up fashion company strongly wanted to use ‘real people, not professional models’: The male model is actually the Founder of this new fashion start-up, modelling the mens PJs design.
To create the background of the image, in postproduction I blended three images (all taken at the top of the Shard) to create an effect which is not possible in real life in one shot: having the bokeh effect while simultaneously seeing the background building details. The finished image that was delivered to a very happy client, check out his glowing Testimonial.
The image (below) looks like such a private moment – though there was a Silent Disco in full swing around us – with people drinking, dancing, and singing athems at the tops of their lungs… which, of course, we joined in with as soon as we’d finished getting the shots.
Check out the other photo projects I’ve worked on with Pure Pyjamas, documenting their brand story at they grow from the ground up:
- Pure PJs: designers’ presentations at Welsh Jefferies, Saville Row, London
- Pure PJs design competition
Pure Pyjamas are currently developing their website to launch soon. Follow their story on their Facebook page: www.facebook.com/PurePyjamas/
Email Maggie directly at email@example.com and book your session to create stylish imagery to tell your brand story and connect your collection with its customers.