The view from The Shard over London at night
The Shard, London, is this city’s first futuristic skyscraper: the tallest building in Western Europe at 308m!
Booked by a fashion brand start-up client for a photo-shoot at the top of The Shard at night. The photo brief was to create one awesome campaign image to use for his launch campaign.
The elevator ride up The Shard was fun, with TV screens covered the ceiling and showed clouds, despite it not being an external elevator, this detail gave it a feel a bit like the Glass Elevator in Charlie and Chocolate Factory “Up and out!”
Up at the top, once set up and while waiting for the models to get ready. With a few minutes to kill, I decided to add to my growing image stock library, by turning my camera to capture the view from the Shard at night, and admire the lights of the city of London from such an unusually high angle, through the Shard’s open air deck’s safety glass.
What do you think of the elevated views? Pretty amazing, huh?
While the images might look serene, in fact the Shard’s Silent Disco was already kicking off, with people drinking, dancing, jumping up & down, and singing along to anthems: which was vibrating the floor we were standing on while shooting the imagery.
Click here to see the Pure Pyjamas fashion campaign shoot at The Shard, London.
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